Move spend decisions from debate to evidence.
Audience intelligence, campaign optimization, and lifecycle marketing that tie every dollar to commercial outcomes - and let AI optimize where it actually moves the number.
ROAS
4.6x
▲ 0.4x
CPA
$38
▼ 9%
Pipeline
$9.1M
▲ 12%
Channel contribution
ROAS
On optimized channel mix.
Lower CPA
With attribution-driven allocation.
Pipeline growth
From reallocated budget.
Of performance
Channel, campaign, and segment.
Marketing performance reported in silos becomes a debate, not a decision.
When channel numbers don't reconcile, spend allocation stalls. A unified performance view with attribution tied to pipeline turns those conversations into evidence-based reallocation.
Better decisions beat bigger budgets - when you can see what each dollar actually returns.
RightPath Operator Perspective
Working outputs, tied to outcomes.
Each deliverable is a real business artifact - built into your workflows, owned by your team.
ROAS
4.6x
▲ 0.4x
CPA
$38
▼ 9%
Pipeline
$9.1M
▲ 12%
Channel contribution
Marketing Performance Command Center
Channel performance reported in silos.
Outcome · Attribution tied to pipeline - ROAS up, CPA down 9%.
Active Customers
284k
▲ 2.9%
Avg LTV
$1,940
▲ 5.2%
Value by segment
Champions
$18.4M
Loyal
$12.1M
At Risk
$6.7M
Dormant
$2.2M
Audience Intelligence
Targeting and personalization lag behind intent.
Outcome · Activated segments powering personalization and lifecycle.
Recommended action
Shift 12% of paid budget from Social to Partner - projected +$640k pipeline.
Projected lift
+8.2%
▲ vs baseline
Confidence
91%
▲ model v3
Spend Decision Support
Budget reallocation relies on intuition.
Outcome · Recommended reallocation with projected, simulated lift.
Challenge. Approach. Outcome.
Challenge
Marketing performance was reported in channel silos; spend discussions stalled on which numbers to trust.
Approach
Unified performance and attribution into a single view tying campaign investment to commercial outcomes by channel, campaign, and segment.
Outcome
Marketing and finance worked from the same view; channel ROI conversations moved from debate to allocation.
80%
Channel ROI clarity
High
Attribution coverage
Tie every marketing dollar to a commercial outcome.
We start with the spend decisions that keep stalling - and the data that would settle them.